The Relevancy Group has issued a new piece of research titled State of the Email Marketing Industry and Five Tips to Optimize in 2016. The research finds that email continues to dominate, as it is the top channel that marketers are deploying in 2016. However the channel is not without its challenges and The Relevancy Group offers up tactics to improve email marketing results.
The report answers the following key questions:
- Which channels do marketers select?
- How are email marketers utilizing data and what challenges prevent data optimization?
- What can marketers do to optimize their email marketing in 2016?
Authored by David Daniels This tactical report is a quick 5 page read and offers fantastic value.
Purchase the research here.