David Daniels - Monday, November 17, 2014
November 17, 2014 – NEW YORK, NY The Marketer Quarterly, a new ad-supported digital magazine from The Relevancy Group, announces that the fourth installment of the publication is now live. The focus of the latest issue is big data. The publication comes loaded with stories exploring the data challenges that marketers endure today. 

The signature piece in the magazine is an excerpt from The Relevancy Group’s exclusive Big Data Executive Survey. The survey provides insights in how marketers are adopting big data in their practices. According to the research, the term big data causes confusion across market segments and few marketers have centralized their marketing data.  

In the issue, Samsung and Adobe demystify big data and Staples opens up about their new omnichannel strategy. For the main feature, our editorial team rides alongside the CMO of Zipcar. Practical columns give tips on how to best approach big data.

MQ is available online, as well as through newly launched apps in iTunes, Google Play and Amazon. Published by leading marketing research and consulting company The Relevancy Group, the publication launched in January 2014. The inaugural issue focused on email and featured an excerpt of the groundbreaking guide on email service providers (ESPs), titled: “The Relevancy Ring—ESP Buyers Guide 2014.” Issue 2 focused on mobile marketing and included an excerpt from The Relevancy Group’s Consumer Mobile Survey. Issue 3 focused on social marketing.

Analyst David Daniels serves as the magazine’s publisher. Experienced journalist Dianna Dilworth is the magazine’s editor. Services leader Chris Marriott contributes to a number of columns.
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