The signature piece in the magazine is an excerpt from The Relevancy Group’s exclusive Consumer Mobile Survey. The survey provides understanding of consumer behavior with feedback from more than 1,000 consumers, aged 13 and older. The research unlocks new insights into how consumers access their email and interact with marketers on mobile. For instance, findings reveal that not just younger consumers are accessing the Internet on small screens; as many as 60 percent of adults over the age of 61 report having a smartphone that they use to get online.
In the issue, Gilt shares the inside story on their mobile app business; Trulia explains why TV makes sense for a digital company; Gamestop reveals their secrets to omnichannel success; and FedEx gives marketing leadership insights. For the main feature, our editorial team rides alongside the CMO of The Weather Channel. Practical columns on the tablet trend paradox, mobile makeovers for ESPs and tips on optimizing for mobile are also included.
MQ is available online, as well as through newly launched apps in iTunes, Google Play and Amazon. Published by The Marketer Quarterly, LLC and backed by leading marketing research and consulting company The Relevancy Group, the publication launched in January 2014. The inaugural issue focused on email and featured an excerpt of the groundbreaking guide on email service providers (ESPs), titled: “The Relevancy Ring—ESP Buyers Guide 2014.”
Veteran Industry Analyst and The Relevancy Group’s CEO David Daniels serves as the magazine’s publisher and president. Experienced journalist Dianna Dilworth is the magazine’s editor. Tenured marketing sales expert Jason Simon leads sales and customer relationships. Services leader Chris Marriott contributes to a number of columns.
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