The signature piece in the magazine is an excerpt from The Relevancy Group’s exclusive Consumer Social Survey. The survey provides understanding of consumer behavior with feedback from more than 1,000 consumers, aged 13 and older. The research unlocks new insights into how consumers are using social networks. For instance, findings reveal that overall 88% of U.S. survey respondents to The Relevancy Group (TRG) Consumer Survey, state that within the last 30 days that they actively participated on Facebook.
In the issue, General Mills shares their social strategy for Lucky Charms; Coldwell Banker and Sweet’N Low reveal the power of online video for audience growth; Nordstrom and Zappos discuss social shopping; and NASA talks about managing hundreds of social accounts. For the main feature, our editorial team rides alongside the CMO of LinkedIn. Practical columns give tips on how to best approach marketing on social networks.
MQ is available online, as well as through newly launched apps in iTunes, Google Play and Amazon. Published by leading marketing research and consulting company The Relevancy Group, the publication launched in January 2014. The inaugural issue focused on email and featured an excerpt of the groundbreaking guide on email service providers (ESPs), titled: “The Relevancy Ring—ESP Buyers Guide 2014.” Issue 2 focused on mobile marketing and included an excerpt from The Relevancy Group’s Consumer Mobile Survey.
Analyst David Daniels serves as the magazine’s publisher. Experienced journalist Dianna Dilworth is the magazine’s editor. Services leader Chris Marriott contributes to a number of columns.
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