THE MARKETER QUARTERLY Launches Wearables Issue - Issue 6 Is Live!May 4, 2015 – NEW YORK, NY The Marketer Quarterly, an ad-supported digital magazine from The Relevancy Group, has published the sixth installment of the publication. For the latest issue, we return to the emerging wearables market.
The signature piece in the magazine is an excerpt from The Relevancy Group’s latest Watching Wearables: The Relevancy Group Consumer Research Report. The report explores consumer interest in wearable devices to help marketers prepare for the evolution in digital devices.
In the issue, we look at the promise of the Apple Watch and the future of augmented reality glasses. TD Bank shares why FitBits are the key to driving financial fitness. Ello reveals why an "ad-free" social network needs a CMO. Myo talks about how video helps promote its gesture-based wearable. For the main feature, our editorial team rides alongside the CMO of H&R Block. Practical columns give tips on how to use eBooks as a marketing tool and how to tackle omnichannel.
The Marketer Quarterly is available online, as well as through apps in iTunes, Google Play and Amazon. Published by leading marketing research and consulting company The Relevancy Group, the publication launched in January 2014.
The inaugural issue focused on email and featured an excerpt of the groundbreaking guide on email service providers (ESPs), titled: “The Relevancy Ring—ESP Buyer’s Guide 2014.” Issue 2 focused on mobile marketing and included an excerpt from The Relevancy Group’s Consumer Mobile Survey. Issue 3 focused on social marketing and Issue 4 delved into big data. The Relevancy Group's CEO David Daniels serves as the magazine’s publisher. Experienced journalist Dianna Dilworth is the magazine’s editor. The Relevancy Group’s Services leader Chris Marriott contributes a column.