The Marketer Quarterly is a new digital magazine brought to you by The Relevancy Group launching at the Email Evolution Conference. The new ad-supported digital magazine, MQ—available online and on mobile apps—will guide marketers through the connected world each quarter with an in-depth focus on all aspects of their world.
The focus of MQ’s first issue is email. The key feature of the issue is an excerpt from The Relevancy Ring—ESP Buyers Guide 2014. The Buyer’s Guide evaluates the biggest ESPs in the enterprise and mid-market sectors, highlighting customer satisfaction across these fourteen companies. Each ESP is given a placement in “The Relevancy Ring” based on quantifiable panel data drawn from studied performance in the email inbox, a survey of nearly 400 email marketers as well as a broad vendor questionnaire and demos of multiple use case scenarios.
Along with the ESP Buyers Guide excerpt, this digital debut also explores the challenges facing email marketers today. National Geographic shares the inside story on their search for the perfect vendor; Comedy Central reveals tips for crafting the dynamic emails; and JetBlue Airways talks omnichannel marketing. For the main feature, our editorial team rides alongside the CMO of The American Red Cross. Practical columns on how to run an email RFP, how to manage big data, and how to use video in email are also included.
We hope you enjoy!
The Team at MQ & The Relevancy Group