January 22, 2014 – MIAMI, FLORIDA — Leading marketing research and consulting company The Relevancy Group is releasing a groundbreaking up-to-the-minute guide to email service providers (ESPs), titled: “The Relevancy Ring—ESP Buyers Guide 2014” at the Email Evolution Conference, hosted by The DMA’s Email Experience Council.
The Buyer’s Guide evaluates ESPs in the enterprise and mid-market sectors, highlighting customer satisfaction across these fourteen companies. Each ESP is given a placement in “The Relevancy Ring” based on quantifiable panel data drawn from studied performance in the email inbox, a survey of nearly 400 email marketers as well as a broad vendor questionnaire and demos of multiple use case scenarios.
The Relevancy Ring research methodology is designed to evaluate and compare competing vendors, and was developed by The Relevancy Group’s CEO David Daniels; part of the team that developed JupiterResearch’s landmark buyer’s guide “The Constellation.” With over a decade of experience in market research and vendor evaluation, David is now turning his focus to assembling a comprehensive vendor buyers guide for a wide range of ESP customers.
“From this report, marketers will gain tremendous insights about the capabilities of these fourteen vendors in the email marketing space today,” says Daniels.
Playing a key role in assisting Daniels in the research for The Relevancy Ring was Chris Marriott, The Relevancy Group’s VP of Services & Principal Consultant. During his years as Acxiom’s VP of Global Agency Services he expanded offices in London and Singapore, opened an office in Sydney, and more than doubled services revenues. At one time or another he has competed for business against most of the companies in the Ring. Also contributing to this research was tenured industry veteran, Nick Einstein, Senior Consultant & Analyst at The Relevancy Group..
An excerpt from The Relevancy Ring—ESP Buyers Guide 2014 will appear in the debut issue of The Marketer Quarterly, a new ad-supported digital magazine from The Relevancy Group. Also set for release at the Email Evolution Conference, MQ—available online and on mobile apps—will guide marketers through the connected world each quarter with an in-depth focus on all aspects of their world.
The focus of MQ’s first issue is email. Along with the ESP Buyers Guide excerpt, this digital debut also explores the challenges facing email marketers today. National Geographic shares the inside story on their search for the perfect vendor; Comedy Central reveals tips for crafting the dynamic emails; and JetBlue Airways talks omnichannel marketing. For the main feature, our editorial team rides alongside the CMO of The American Red Cross. Practical columns on how to run an email RFP, how to manage big data, and how to use video in email are also included.
Analyst David Daniels is the publisher of The Marketer Quarterly. Journalist Dianna Dilworth serves as the magazine’s editor. Tenured marketing sales expert Jason Simon leads sales and customer relationships. Services leader Chris Marriott contributes to a number of columns.
“The Relevancy Ring—ESP Buyers Guide 2014” is available for purchase at www.relevancygroup.com/TRR-ESP14
Get the latest issue of The Marketer Quarterly for free at http://www.marketerquarterly.com